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The Circular Economy

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The Ellen MacArthur Foundation is an independent charity with the aim of inspiring a generation to re-think, re-design & build a positive future through the vision of a circular economy. Ellen MacArthur founded the Foundation to better understand how on land too we rely on finite resources in the form of materials, energy and water after her experiences as a world class sailor having sailed over 26,000 miles to become the fastest person to circumnavigate the globe single-handed.

The Circular Economy 100 is a global platform bringing together leading companies, emerging innovators and regions to accelerate the transition to a circular economy over a 1000-day (3 year) period. The Annual Summit was held Wednesday 19 June 2013.

Ellen MacArthur Foundation

Curated by earthsayer

Circular Economy in Sports with Seb Egerton-read
March 10, 2020

Cutting edge circular economy innovation is cropping up everywhere. Watch this broadcast to find out how circular economy thinking is infiltrating everything from the design of mountain jackets to the running of events like the London Marathon and Nordic World Ski event.

Join the session to hear three stories:
- Nani Pajunen, leading circular economy specialist at Sitra - a Finnish-based sustainable well-being fund. She’ll be talking about the organisation’s presence at the recent Nordic World Ski event.
- Pierre Paslier, co-founder of Notpla, an edible and soluble membrane that can hold water as a replacement for plastic.(OOHOs). He’ll be showcasing the product and describing how it found its sweet spot at the London Marathon.
- Elisabetta Baronio, sustainability co-ordinator at VF Corporation. She’ll be showcasing Napapijri’s Infinity jacket, which is 100% recyclable, made using exclusively Nylon 6 and designed for disassembly.

What can the sports industry as a whole learn from these innovations? We’ll discuss that and much more.

EarthSayers Elisabetta Baronio; Pierre Paslier

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